Apple is maintaining a double-standard when it comes to gay-themed iPhone apps, a developer claims. Attempting to draw publicity, Terry Ray claims that his iGaydar title was rejected from the App Store on the same day as Bruno — an app based on the Sacha Baron Cohen movie — was approved. iGaydar was rejected for “objectionable content,” despite being considerably less graphic than the Bruno app, according to Ray.

iGaydar pretends to detect a person’s sexuality, first displaying a random percentage and then announcing a tongue-in-cheek statement, such as “Honey, not even your priorities are straight.” By contrast the Bruno app lets users undress Cohen’s character, and touch various body parts which can elicit potentially offensive responses. Bruno is only on the App Store as a result of major studio backing and publicity, Ray charges.

Apple has rejected a number of apps with sex-related themes in the past, even when the titles did not show anything explicit. Naughty Loaded Dice was briefly blocked earlier in July, while an e-book reader, Eucalyptus, was temporarily blocked in May. Though only meant as general-purpose reading software, one of the books available for Eucalyptus is the Kama Sutra, a centuries-old Indian religious text that Apple deemed “inappropriate sexual content.”